Modeling business trends in 2023

The modeling business is constantly changing and evolving, following fashion industry trends and changes in public preferences. In this article we will look at the main trends that we can expect in the modeling business in 2023.
Overall, the modeling industry in 2023 will continue to evolve and change, following fashion industry trends and public preferences. However, sustainability, inclusivity and the use of technology will remain at the forefront. New fashion show formats and the emergence of new talent may be the key factors that will shape the modeling business in the coming years.
One of the main trends in the modeling business in 2023 will be inclusivity. Brands and modeling agencies will pay more attention to members of different ethnic groups, sizes, and age categories. The modeling business will strive to represent all people, regardless of their appearance.


In 2023, there will be a greater emphasis on sustainability and environmental responsibility in the modeling business. Brands will strive to use more sustainable materials and production methods to reduce their negative impact on the environment. Modeling agencies will focus more on the health and well-being of models to reduce stress and pressure on physical health.


With the development of virtual reality technology, we can expect virtual models to appear. Such models can be created by computer graphics and used in advertising campaigns and fashion shows, helping to reduce the cost of hiring live models.

Virtual models

Social media will continue to be a powerful tool for promoting brands and models. Brands will actively use social media to promote their products, and models will become increasingly popular with their social media accounts.

The Impact of Social Media

In 2023, the modeling business will prioritize informal style. There will be more demand for models with a natural and casual look, which will help create a more effortless and relaxed look.

Informal Style

In the modeling business, we can expect markets in different countries to develop in 2023. There will be more demand for models from different countries and cultures, which will help create more diverse advertising campaigns and fashion shows.

Development of markets in different countries

Increased use of AI technology

Artificial intelligence technology will be increasingly used in modeling in 2023. This will allow brands and model agencies to identify the right models faster and more accurately and create more effective advertising campaigns.

New formats for fashion shows

In 2023, we can expect to see new fashion show formats such as online shows, VR shows, and 3D shows. This will allow brands and model agencies to reach new audiences and create more memorable experiences.

Developing Model Communities

Modeling communities will continue to grow and evolve in 2023. This will help models get more support and advice from other professionals in the industry. In addition, modeling communities can be a valuable tool to promote models and brands.

Emergence of new talent

In 2023, we can expect to see the emergence of new model talent. Brands and modeling agencies will actively seek out new faces to create more diverse and interesting advertising campaigns. It could also be an opportunity for aspiring models to enter the industry and launch their careers.
Made on